Packaging is one of the areas in which the graphic designer must deal with the complicated issues that are generally taken by the change of advertising: in this extent, the carton was set up, directly provided by the paper industry, on a thorough investigation market and the identification of consumer segments.
Undoubtedly, the wish to express the product has been more and more felt, by providing it – thanks to the package – a character capable of articulating its purpose and value to the consumer.
If a packaging is willing to emerge, especially if it is bind to a consumer product (www.intive.com/en/blog/case-studies/cross-platform-video-on-demand-solutions-for-maxdome-2
), it must certainly differ from the others being related to the same commodity. This is achievable if the packaging is represented by a strong identity, and this outcome can only be accomplished through mindful promotion
of the company image. Effective pharmaceutical packaging is the arrangement between the appearance of the product - (mehr auf dieser Seite
) and the image of the company: if it is well-studied, it enhances the product and strengthens the appearance of the brand and the company. In fact, one of the issues of identity of a company is also that of the unity of the appearance and of its design, and how to keep them steady over time wIT
hout giving up the necessary updates.