Sneakers - the most popular footwear nowadays

One of the latest fads among fashionists are sneakers - shoes that were initially made for sports activities but thereafter evolved into street fashion must-haves. Sneakers are generally pretty distinctive and are well known from original design.
Many companies offer a full variety of great footwear choice. Customers have an opportunity to choose from dozens of nice kicks out there. Nevertheless, some companies have been participating in sneakers manufacturing from the very beginning. One such brand is Nike, and yet another one is New Balance. The first one is widely recognized as an iconic of sports gear brand that supports both amateurs as well as professionals in daily sports activities. Additionally, Nike is highly regarded by streetwear addicts - starting from nylon jackets, tank tops, caps, and footgear. The history began in 1972 when this American company presented the "Moon Shoe", the very first channel of Nike footwear. It was made with particular idea: the shoe needs to be light, cozy and also hard-wearing. Nike shoes are mainly identified by the most famous Air Max model with revolutionary midsole air cushion technology. Collaboration with Air Mike - Jordan from Chicago Bulls won Nike sneakers popularity and took it to the different level. Spectacular Air Max 1 running shoe made with small, clear, air window on the heel side made a difference and made huge amount of money for this company. Autor .

It's a known fact that there is a fierce competition between footwear brands. Companies spend million of dollars on marketing including advertisement deals with sports champions and other big-names. Nike sport shoes sneakers have similar audience as New sneakers balance - mostly young, creative persons that are interested in fashion and comforts. In the wake of companies war, a buyer has an opportunity to cherry-pick from an enormous volume of sneakers from different companies. New Balance sneakers seems to be one of the most popular kicks these days. This company has been producing shoes from the 1906.

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The interesting fact is that the company's name was coined by its owner when he watched chickens balance supported by three-toed paw. Another curious fact about this brand is that New Balance made Apple's company founder favorite shoes. With regards to pricing New Balance introduced another curious strategy - pricing model based on dividing the shoe number by 10. As a result we could estimate an almost exact retail price - i.e., NB610=61.0$.