Packaging has to meet a list of goals, such as: secure the goods, avoid theft, be inexpensive, and uphold an equilibrium among its efficacy and its price, both from the standpoint of the material employed and the time taken to form the packing.
From an ecological standpoint, it is important that materials are effortlessly recycled and employed as small as possible.
Exist numerous items on the market that can be mixed up between one other due to similar aspects, colors or trademarks. Medication packages should vary considerably from hygiene and food products. For instance, US tablet packaging confuses a medication with a food, and this is not the best idea… for the buyer. Packaging for human drugs is one of the significant fields of design and study. So it is helpful to take into consideration that, in this matter, there are evident contrasts between Europe and the USA. Although health (see cichon centre poland
) care in the US is a subject of individuals and insurance economic concerns, in most states in the EU it is governmental. This diversity influences the way medications are perceived by people. Thus, US pharmacies offer a wide range of medications with a graphic pattern that in the EU is characteristic of mostly alimentary supplements.
On the other hand, in Europe, where the promoting of medicines is much more stringent, the tablet packaging has a more dull appearance, with no applause and no suggestions. The reason for this difference in marketing messages is clear: the package’s destination in Europe are doctors, while in the majority of the USA, the destination of the package is the sufferer.